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Pareidolia is seeing things like faces in random objects


Orbital view of swirling clouds like a white skull with a colorful eye hole looking at you, and an aura.
This satellite imagery in October 2024 showed Hurricane Milton resembling a creepy skull as it approached Florida. Seeing things, such as faces, in random objects is a phenomenon known as pareidolia. Image via Max Velocity.

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Seeing things in everyday objects

Maybe you’ve seen a fluffy bunny in the clouds on a warm summer day, or a face staring back at you from the bark of a tree. Seeing familiar shapes in otherwise random objects is called pareidolia. And now, new research is helping to explain why. On April 7, 2026, researchers at the University of New South Wales in Sydney, Australia, said that the images our brains tend to perceive are strongly biased toward angry male faces.

Lindsay Peterson of UNSW led the new study. Peterson explained that our tendency to see angry male faces might be due to an instinct to protect ourselves. Peterson said:

Your lizard brain is telling you that the safest thing is to assume it’s a threat and then deal with it.

The researchers published their study in the peer-reviewed journal Royal Society Open Science on March 25, 2026.

A look at the research

The new study consisted of two experiments with 70 participants. As participants looked at images, the researchers asked them to identify faces and assign traits such as age, gender and emotion. Some of the objects were real items, such as a purse. And in other cases the images were just abstract visual “noise.” Overall, there was a wide range of things people saw in the noise images. Peterson said:

Buddha, angels, demons, dragons. It’s amazing you can have these quite rich responses to a stimulus that is essentially noise. It is quite remarkable [what we see] given that in the noise stimulus, it is just noise. There really isn’t anything there.

Despite the variety of things people reported seeing, there were detectable patterns as well. Notably, there was a bias toward people seeing male faces with expressions of anger. Peterson said previous research has shown:

The male bias exists across generations and in children as young as four years old, which suggests that it’s hard wired.

From an evolutionary perspective, pareidolia is a useful feature. It’s better to mistakenly see a face – or a potential threat – than to miss one entirely. And this bias toward detection helps explain why we’re especially sensitive to facelike patterns.

The trade-off? We occasionally see meaning in randomness.

Clouds become dragons. Shadows become figures. Hurricanes look like skulls.

Symmetrical random dots in gray and black, 2 panels with red outlines of imaginary faces in the pattern.
An example of a visual noise image the UNSW researchers showed to participants. The red lines represent some of the faces participants saw within the noise. Image via UNSW.

Pareidolia in astronomy

Seeing the famous man in the moon or the canals on Mars are classic examples from astronomy. The ability to experience pareidolia is more developed in some people and less in others. Look at the photos below to learn more and test your own ability to see things that aren’t there.

What looks like a face lying like a mask on rough ground among irregular rocks, in black and white.
Seeing things on other planets? Here’s an example of pareidolia in an early mystery of the space age. It’s the so-called face on Mars. The Viking 1 orbiter originally captured this image in 1976. NASA shows how subsequent spacecraft revealed the “face” to be a play of light and shadows. Image via Wikimedia Commons/ NASA.
Four images showing progression of clouds that look like a dog eating the sun.
View at EarthSky Community Photos. | Peter Lowenstein in Mutare, Zimbabwe, captured these images on April 16, 2020. He wrote: “… the sunset was accompanied by the appearance of some pareidolic cumulus clouds which appeared to encroach on and devour the setting sun!” Read more about these images or see them as a video. Thank you, Peter!
A hummingbird seen straight on resembling a flying little man - a fairy.
View at EarthSky Community Photos. | Helio C. Vital of Rio de Janeiro, Brazil, wrote: “A friend of mine, Professor Eliane Teixeira Mársico, who is a veterinarian and a food engineer, was taking photos of her yard when she saw a hummingbird. She noticed a remarkable example of pareidolia (seeing things). The image greatly resembles a little winged male figure (a male fairy, as mystics could say) floating over her home garden.” Thank you, Eliane and Helio! Image by Eliane Teixeira Mársico.

Pareidolia is making sense out of what you think you see

Aurora, mostly radial, like outspread wings, from an elongated body.
Can you see a bird in flight in this photo? It’s a photo of the aurora borealis taken near Fairbanks, Alaska, by Dave Bachrach. Used with permission.
Rock formation looking exactly like a man's severe profile with green vegetation hair.
Erwan Mirabeau shot this rock formation in Ebihens, France. It’s reminiscent of a green-haired man, known in the area as an Apache. Photo via Wikimedia Commons.
Smudgy antique photo with man holding a child dressed in white and a lot of bushes.
The “face of Jesus” in this photo is actually a child with a bonnet, and the hair is vegetation in the background. Anonymous Swedish photograph from the late nineteenth century via Wikimedia Commons.

Seeing things varies by individuals

Sometimes the ability to see objects in photos, where no such objects exist, has results that are not simply beautiful or intriguing, but downright bizarre. For example, consider the old photo above from an anonymous Swedish photographer of the 19th century.

In the image above, many viewers will immediately see the image of a bearded man with wavy hair, which could resemble Jesus, near the left center of the image. In fact, however, the face is just a phenomenon of light, shadow and placement. The “face of Jesus” is actually a child with a bonnet, and the hair is vegetation in the background.

You have also probably have seen claims of images of Jesus in a piece of toast, or the Madonna in the misshapen form of a gourd. And although intrinsically meaningless, such images are sometimes striking. More often, though, the similarity to known persons, animals or objects is a bit more subtle.

Lightning against slate-blue clouds outlining a bird shape with outspread wings.
Ty Lawrence in Las Vegas, Nevada, contributed this photo. We posted it at EarthSky Facebook and asked people what it looked like to them. We got many answers. Puppy. Dragon. Dog. Map of the Mediterranean Sea. But most people said “bird.” Thanks, Ty!

Did pareidolia lead to creating the constellations?

To a certain extent, the definition of pareidolia can explain why the ancients connected the dots and came up with the patterns we know as constellations. Indeed, it does not take a great deal of imagination to see a lion in Leo, a scorpion in Scorpius or a mighty hunter in Orion. To be honest, many other constellations, such as Cancer the Crab or Capricornus the Sea Goat, stretch the pattern recognition idea a bit far, making the naming process more one of contrivance than of pareidolia.

What about the face on Mars?

Staying in the realm of astronomy for a bit, many have seen a face or a rabbit in the moon or any of a variety of other figures on the face of the moon for ages. And nowadays, technology has given us close-ups of other planets that serve as fodder for the pareidolia monster.

Elongated dark furrows with white crosswise segments on a rocky landscape.
Glass tunnels or “ice worms” on Mars? In fact, these Martian canyons contain crescent-shaped sand dunes, which form when the wind is predominantly from one direction. Image via NASA.

For example, some self-appointed experts have stated that the image above – which is an enlargement of a small section of image M0400291 from the Mars Global Surveyor – shows large glass tunnels on Mars, or even evidence for ice worms on the red planet. But what the image above really shows is a convergence of deep canyons on the planet Mars. At the bottom of these canyons are crescent-shaped sand dunes, which form when the wind is predominantly from one direction. Such dunes are common in desert areas of the Earth and are known as barchans.

Oddly-shaped rock in reddish terrain that kind of looks like an agonized human face lying sideways.
View full image. | On September 27, 2024, the Perseverance rover found a new face on Mars. Image via NASA/ JPL-Caltech/ ASU.

Our own interests and experiences play a part in seeing things

In some ways, the pareidolic images we discover tend to indicate things about which we are most interested, whether they be people, puppies or planes. To be sure, finding such “embedded” images can be fun and interesting, almost a hobby for some. But for some they can also fuel obsessiveness and paranoia. Enjoy finding your own pareidolic images, but keep in mind that what you are seeing is not really there, but in your mind.

Bottom line: Seeing things such as a creepy face in satellite imagery is called pareidolia. Now, a new study says we’re more likely to see angry men in random objects.

Source: Facing your expectations: perceived characteristics of illusory faces in symmetrical visual noise

Via UNSW

The post Pareidolia is seeing things like faces in random objects first appeared on EarthSky.



from EarthSky https://ift.tt/WX6AMmt
Orbital view of swirling clouds like a white skull with a colorful eye hole looking at you, and an aura.
This satellite imagery in October 2024 showed Hurricane Milton resembling a creepy skull as it approached Florida. Seeing things, such as faces, in random objects is a phenomenon known as pareidolia. Image via Max Velocity.

You deserve a daily dose of good news. For the latest in science and the night sky, click here to subscribe to our free daily newsletter.

Seeing things in everyday objects

Maybe you’ve seen a fluffy bunny in the clouds on a warm summer day, or a face staring back at you from the bark of a tree. Seeing familiar shapes in otherwise random objects is called pareidolia. And now, new research is helping to explain why. On April 7, 2026, researchers at the University of New South Wales in Sydney, Australia, said that the images our brains tend to perceive are strongly biased toward angry male faces.

Lindsay Peterson of UNSW led the new study. Peterson explained that our tendency to see angry male faces might be due to an instinct to protect ourselves. Peterson said:

Your lizard brain is telling you that the safest thing is to assume it’s a threat and then deal with it.

The researchers published their study in the peer-reviewed journal Royal Society Open Science on March 25, 2026.

A look at the research

The new study consisted of two experiments with 70 participants. As participants looked at images, the researchers asked them to identify faces and assign traits such as age, gender and emotion. Some of the objects were real items, such as a purse. And in other cases the images were just abstract visual “noise.” Overall, there was a wide range of things people saw in the noise images. Peterson said:

Buddha, angels, demons, dragons. It’s amazing you can have these quite rich responses to a stimulus that is essentially noise. It is quite remarkable [what we see] given that in the noise stimulus, it is just noise. There really isn’t anything there.

Despite the variety of things people reported seeing, there were detectable patterns as well. Notably, there was a bias toward people seeing male faces with expressions of anger. Peterson said previous research has shown:

The male bias exists across generations and in children as young as four years old, which suggests that it’s hard wired.

From an evolutionary perspective, pareidolia is a useful feature. It’s better to mistakenly see a face – or a potential threat – than to miss one entirely. And this bias toward detection helps explain why we’re especially sensitive to facelike patterns.

The trade-off? We occasionally see meaning in randomness.

Clouds become dragons. Shadows become figures. Hurricanes look like skulls.

Symmetrical random dots in gray and black, 2 panels with red outlines of imaginary faces in the pattern.
An example of a visual noise image the UNSW researchers showed to participants. The red lines represent some of the faces participants saw within the noise. Image via UNSW.

Pareidolia in astronomy

Seeing the famous man in the moon or the canals on Mars are classic examples from astronomy. The ability to experience pareidolia is more developed in some people and less in others. Look at the photos below to learn more and test your own ability to see things that aren’t there.

What looks like a face lying like a mask on rough ground among irregular rocks, in black and white.
Seeing things on other planets? Here’s an example of pareidolia in an early mystery of the space age. It’s the so-called face on Mars. The Viking 1 orbiter originally captured this image in 1976. NASA shows how subsequent spacecraft revealed the “face” to be a play of light and shadows. Image via Wikimedia Commons/ NASA.
Four images showing progression of clouds that look like a dog eating the sun.
View at EarthSky Community Photos. | Peter Lowenstein in Mutare, Zimbabwe, captured these images on April 16, 2020. He wrote: “… the sunset was accompanied by the appearance of some pareidolic cumulus clouds which appeared to encroach on and devour the setting sun!” Read more about these images or see them as a video. Thank you, Peter!
A hummingbird seen straight on resembling a flying little man - a fairy.
View at EarthSky Community Photos. | Helio C. Vital of Rio de Janeiro, Brazil, wrote: “A friend of mine, Professor Eliane Teixeira Mársico, who is a veterinarian and a food engineer, was taking photos of her yard when she saw a hummingbird. She noticed a remarkable example of pareidolia (seeing things). The image greatly resembles a little winged male figure (a male fairy, as mystics could say) floating over her home garden.” Thank you, Eliane and Helio! Image by Eliane Teixeira Mársico.

Pareidolia is making sense out of what you think you see

Aurora, mostly radial, like outspread wings, from an elongated body.
Can you see a bird in flight in this photo? It’s a photo of the aurora borealis taken near Fairbanks, Alaska, by Dave Bachrach. Used with permission.
Rock formation looking exactly like a man's severe profile with green vegetation hair.
Erwan Mirabeau shot this rock formation in Ebihens, France. It’s reminiscent of a green-haired man, known in the area as an Apache. Photo via Wikimedia Commons.
Smudgy antique photo with man holding a child dressed in white and a lot of bushes.
The “face of Jesus” in this photo is actually a child with a bonnet, and the hair is vegetation in the background. Anonymous Swedish photograph from the late nineteenth century via Wikimedia Commons.

Seeing things varies by individuals

Sometimes the ability to see objects in photos, where no such objects exist, has results that are not simply beautiful or intriguing, but downright bizarre. For example, consider the old photo above from an anonymous Swedish photographer of the 19th century.

In the image above, many viewers will immediately see the image of a bearded man with wavy hair, which could resemble Jesus, near the left center of the image. In fact, however, the face is just a phenomenon of light, shadow and placement. The “face of Jesus” is actually a child with a bonnet, and the hair is vegetation in the background.

You have also probably have seen claims of images of Jesus in a piece of toast, or the Madonna in the misshapen form of a gourd. And although intrinsically meaningless, such images are sometimes striking. More often, though, the similarity to known persons, animals or objects is a bit more subtle.

Lightning against slate-blue clouds outlining a bird shape with outspread wings.
Ty Lawrence in Las Vegas, Nevada, contributed this photo. We posted it at EarthSky Facebook and asked people what it looked like to them. We got many answers. Puppy. Dragon. Dog. Map of the Mediterranean Sea. But most people said “bird.” Thanks, Ty!

Did pareidolia lead to creating the constellations?

To a certain extent, the definition of pareidolia can explain why the ancients connected the dots and came up with the patterns we know as constellations. Indeed, it does not take a great deal of imagination to see a lion in Leo, a scorpion in Scorpius or a mighty hunter in Orion. To be honest, many other constellations, such as Cancer the Crab or Capricornus the Sea Goat, stretch the pattern recognition idea a bit far, making the naming process more one of contrivance than of pareidolia.

What about the face on Mars?

Staying in the realm of astronomy for a bit, many have seen a face or a rabbit in the moon or any of a variety of other figures on the face of the moon for ages. And nowadays, technology has given us close-ups of other planets that serve as fodder for the pareidolia monster.

Elongated dark furrows with white crosswise segments on a rocky landscape.
Glass tunnels or “ice worms” on Mars? In fact, these Martian canyons contain crescent-shaped sand dunes, which form when the wind is predominantly from one direction. Image via NASA.

For example, some self-appointed experts have stated that the image above – which is an enlargement of a small section of image M0400291 from the Mars Global Surveyor – shows large glass tunnels on Mars, or even evidence for ice worms on the red planet. But what the image above really shows is a convergence of deep canyons on the planet Mars. At the bottom of these canyons are crescent-shaped sand dunes, which form when the wind is predominantly from one direction. Such dunes are common in desert areas of the Earth and are known as barchans.

Oddly-shaped rock in reddish terrain that kind of looks like an agonized human face lying sideways.
View full image. | On September 27, 2024, the Perseverance rover found a new face on Mars. Image via NASA/ JPL-Caltech/ ASU.

Our own interests and experiences play a part in seeing things

In some ways, the pareidolic images we discover tend to indicate things about which we are most interested, whether they be people, puppies or planes. To be sure, finding such “embedded” images can be fun and interesting, almost a hobby for some. But for some they can also fuel obsessiveness and paranoia. Enjoy finding your own pareidolic images, but keep in mind that what you are seeing is not really there, but in your mind.

Bottom line: Seeing things such as a creepy face in satellite imagery is called pareidolia. Now, a new study says we’re more likely to see angry men in random objects.

Source: Facing your expectations: perceived characteristics of illusory faces in symmetrical visual noise

Via UNSW

The post Pareidolia is seeing things like faces in random objects first appeared on EarthSky.



from EarthSky https://ift.tt/WX6AMmt

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